Mobile First Indexing

Mobile first indexing is what as its name says, it just means that the mobile version of your website becomes the starting point for Google indexing and the baseline for how Google determines the rankings

Smartphones were first launched 10 years ago and they hit the market quickly. We knew they were going to be the game changer and now they have finally overtaken the web! People are spending more time searching on Google on a smartphone rather than a desktop computer.

If you analyze your website traffic you will notice an increased traffic from smartphones nowadays. Thus Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites

Google Webmaster Central Blog say “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site”

Your mobile and desktop sites will now be given the same leverage IF YOU HAVE A MOBILE RESPONSIVE WEBSITE !!! So the only difference is that Google will be crawling it with its Smartphone Googlebot, which views your site as an android smartphone user.

IF YOU HAVE A DYNAMIC SERVING SITE as long as you display the same content in both cases, Google said that if your site delivers the same content in across both platforms, you shouldn’t see much of a change in your search rankings

FOLLOWING ARE THE BEST PRACTICES TO PREPARE FOR MOBILE-FIRST INDEXING

• Your mobile site should contain the same content as your desktop site. If your mobile site has less content as compared to your desktop site, you should consider updating your mobile site so that its primary content is equivalent with your desktop site. This includes text, images ( with alt-attributes ), and videos – in the usual crawlable and indexable formats.
• Structured data should be present on both versions of your site. Make sure URLs in the structured data on the mobile versions are updated to the mobile URLs. If you use Data Highlighter to provide structured data, regularly check the Data Highlighter dashboard for extraction errors.
• Metadata should be present on both versions of the site. Make sure that titles and Meta descriptions are equivalent across both versions of your site.

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