Digital Marketing for 2021: Change is the only constant

What an audacious year 2020 has been, hasn’t it? As digital marketing is gearing its way through this unpredictable change of events and affliction of the year 2020, it is also growing in importance and becoming a boon for companies despite these uncertain times. For businesses that were forced to close shops and operations, digital marketing is the last-ditch effort to stay on top of the customer’s minds.

On an obvious note, covid-19 has shaped a new marketing face for all the businesses. In order to acquire a quantum increase in sales, generate more revenues, and to retain current customers almost every organization has considered Digital marketing as a go-to alternative.

Alas, there is so much spontaneity that it is kind of cloudy to stare at the future without flinching. Are you still wondering about the trends that the coming year will bring along in the industry? Keep reading.

Do you know what is fading away? - The need to physically visit a store to shop. More and more people are shopping online for regular needs and luxury items. There is also a rise in healthcare digital marketing, where the patient’s simply want to consult a doctor through online portals because of the fear of getting infected. And as the behavior of customers changes, with it, changes the marketing trends. All things considered, here are some emerging trends that we expect to see for digital marketing in the not-so-far future.

An agile approach

This is especially true when it comes to Search engine optimization because let’s face it, it is so dynamic that if you won’t stay updated regularly, you’re outdated already. Google has been acing the game of spontaneity by upgrading its SEO services to provide its users with advanced marketing tools. For businesses like mechanics, bakers, tailors, etc Google provides verified listings that are helpful for “local SEO”. Marketers already have everything that is flexible, all they have to do is become flexible. They will have an agile and integrated approach by catering to the needs of customers.

Another aspect of this approach is being able to move quickly in terms of customer attraction. In the traditional brand market funnel structure, users are tracked right from the second they start navigating a website to buy products, after which similar products are recommended by the algorithm system called “Item-based collaborative filtering.” and this is true for e-commerce markets but when it comes to digital market such trends are outdated, as the customers may have no idea a certain product is being advertised while they are surfing. This calls for a creative and agile strategy to place ads on social media and various other platforms on the web in order to drive customer’s interest.

Artificial Intelligence

This may not sound like a new concept as it is already making its way through various business processes and marketing. One can use it to improve communications, analyze the available data, track operations, and predict customer behavior patterns, thus helping in reducing manual work. It’s not too long when AI will be used by marketers to ensure maximum customer satisfaction by concisely investigating the expectations of customers. AI, though being a familiar concept will still continue to have a revamped impact on digital marketing in the near future.

Video advertising and voice search

Devs are surely doing a great job when it comes to updating app features to gain customer loyalty and retain users. Few such examples would be Instagram reels, LinkedIn stories, and Pinterest video pins are making users hooked on these features which creates an opportunity for marketers to promote their products/services. Video advertising is a little more lively and capable of conveying precise information about the product plus the ability to create “brand recall”.

Voice search will pave a path for marketers to level up in the tech-game. Optimizing features like using natural-sounding language, forming queries into question phrases, targeting long-tail keywords, having a mobile-friendly website will ensure easy usage of voice search for customers.

Google ads- automated bidding strategies

Automated strategies enable Google to analyze a large amount of data, and adjust bidding strategies in real-time. This will help marketers to reach their campaign goals at an optimized level. The first step in an automated bidding strategy is choosing the right strategy as per the business model. Automated bidding is available for both search and display ads based on the bidding strategy chosen. Strategies like, maximizing clicks, maximizing conversions, enhanced PPC, etc. provide auction-time bidding which helps in optimizing conversions.

Conversion-based strategies that come under smart bidding is also associated with automated strategies.

To sum up

There you go, a few of the digital marketing trends that you mustn’t ignore in 2021. As the title says, change is the only constant, you have to be agile and embrace every opportunity that comes your way. The coming year will be a beautiful transformation for digital marketing and a step forward towards a “Digital Planet”.